A BS in Visual Communication in Pakistan empowers graduates with a blend of creative and technical skills, ideal for careers in design, media, and digital communication.
Table of Contents
BS Visual Communication Jobs in Pakistan
1. Advertising and Marketing
This sector leverages visual communication to create compelling advertisements and marketing materials. Professionals in this field work on campaigns to promote products, services, and brands, utilizing their creativity to engage target audiences.
Job Roles:
- Graphic Designer
- Art Director
- Brand Strategist
Career Options in Pakistan:
- Advertising agencies such as JWT Pakistan, Ogilvy & Mather Pakistan, and Interflow Communications offer numerous opportunities.
- Marketing departments within corporations like Unilever Pakistan and Nestlé Pakistan also seek visual communication experts.
Salary Range:
- Salaries range from PKR 25,000 for entry-level roles to over PKR 150,000 for senior positions.
2. Digital Media and Content Creation
This vibrant sector involves creating visual content for digital platforms, including social media, websites, and online publications. Professionals focus on engaging digital audiences through compelling visuals and interactive designs.
Job Roles:
- Content Creator
- Social Media Designer
- UI/UX Designer
Career Options in Pakistan:
- Digital media companies like Patari and MangoBaaz.
- In-house roles in companies with a strong digital presence, such as Daraz and Zameen.com.
Salary Range:
- Entry-level positions may start around PKR 30,000, with experienced professionals earning up to PKR 120,000 or more.
3. Film and Television Production
This sector focuses on the creation of visual content for film and television, where visual communication graduates contribute to various stages of production, from concept art to post-production.
Job Roles:
- Production Designer
- Visual Effects Artist
- Storyboard Artist
Career Options in Pakistan:
- Television networks like Geo TV and ARY Digital.
- Film production companies and independent film projects across the country.
Salary Range:
- Salaries can start from PKR 35,000 for newcomers, reaching up to PKR 200,000 for experienced roles in major productions.
4. Publishing and Print Media
In the publishing and print media sector, visual communication professionals design layouts, graphics, and illustrations for books, magazines, newspapers, and other printed materials.
Job Roles:
- Illustrator
- Layout Designer
- Editorial Graphic Designer
Career Options in Pakistan:
- Publishing houses like Oxford University Press Pakistan and Sang-e-Meel Publications.
- Newspapers and magazines such as Dawn and The News International.
Salary Range:
- Starting salaries might be around PKR 20,000, with senior designers and art directors earning up to PKR 100,000 or more.
5. Corporate Branding and Design
This sector involves creating and maintaining the visual identity of a company, including logos, branding materials, corporate reports, and presentations, ensuring consistency and alignment with the brand’s values and message.
Job Roles:
- Brand Designer
- Corporate Communications Specialist
- Visual Identity Manager
Career Options in Pakistan:
- Large corporations like Telenor Pakistan and HBL for in-house branding roles.
- Design studios and branding agencies, such as Firebolt63 and The D’Hamidi Partnership.
Salary Range:
- Entry-level positions may offer around PKR 25,000, with top roles in corporate branding reaching PKR 150,000 or higher.
Graduates with a BS in Visual Communication from Pakistan are equipped to enter these diverse sectors, where they can use their skills to influence, inform, and inspire through powerful visual narratives.
