A Bachelor of Science in Marketing from Pakistan provides graduates with extensive knowledge and skills in market research, digital marketing, consumer behavior, and strategic advertising. This degree prepares individuals for diverse roles in various industries, focusing on creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
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Jobs in Various Sectors for BS Marketing Graduates
1. Digital Marketing and E-commerce
This rapidly growing sector leverages the internet, social media, and digital technologies to reach consumers directly, personalize marketing messages, and measure campaign performance in real-time. Companies like Daraz, Zameen.com, and various digital marketing agencies offer lucrative positions.
Job Roles:
- Digital Marketing Manager
- SEO/SEM Specialist
- E-commerce Manager
Career Options in Pakistan:
- Daraz.pk
- Zameen.com
Salary Range:
- PKR 60,000 to 200,000 per month
2. Fast Moving Consumer Goods (FMCG)
The FMCG sector involves marketing and selling consumer products that are sold quickly at relatively low cost, such as packaged foods, beverages, toiletries, over-the-counter drugs, and other consumables. Notable FMCG companies in Pakistan include Unilever, Nestlé, and Procter & Gamble (P&G), offering roles in brand management, sales, and market research.
Job Roles:
- Brand Manager
- Market Research Analyst
- Sales Manager
Career Options in Pakistan:
- Unilever Pakistan
- Nestlé Pakistan
Salary Range:
- PKR 80,000 to 250,000 per month
3. Telecommunications and IT
The telecom and IT sector in Pakistan is booming, with companies like Jazz, Telenor, and PTCL at the forefront. Marketing professionals in this field work on branding, customer acquisition and retention strategies, product launches, and digital marketing campaigns.
Job Roles:
- Product Marketing Manager
- Customer Relationship Manager
- Content Strategist
Career Options in Pakistan:
- Jazz
- Telenor Pakistan
Salary Range:
- PKR 70,000 to 220,000 per month
4. Banking and Financial Services
The banking and financial services sector offers roles in product development, brand management, customer service improvement, and digital banking services marketing. Leading organizations in this sector include Habib Bank Ltd (HBL), United Bank Ltd (UBL), and Meezan Bank.
Job Roles:
- Marketing Manager
- Product Development Manager
- Relationship Manager
Career Options in Pakistan:
- Habib Bank Limited (HBL)
- Meezan Bank
Salary Range:
- PKR 75,000 to 250,000 per month
5. Media and Advertising Agencies
This sector focuses on creating, planning, and handling advertising and sometimes other forms of promotion for clients. Marketing graduates can find opportunities in agencies such as JWT Asiatic, Ogilvy & Mather Pakistan, and Interflow Communications, working in creative roles, client services, and strategic planning.
Job Roles:
- Account Manager
- Creative Director
- Media Planner
Career Options in Pakistan:
- JWT Asiatic
- Ogilvy & Mather Pakistan
Salary Range:
- PKR 80,000 to 300,000 per month
